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SourcedEvery data point comes from the program's official pages and is date-stamped. Terms can change — always check the latest official terms.
USUnited Statesimpact.comE-commerce✓ Verified 2026-10-13

Walmart Affiliate Program

Walmart

Walmart.com's affiliate program run on Impact, paying 1%–4% by category, for US-focused websites.

As of 2026-10-13:Commission 1–4% · Percentage · Medium bar · United States

01Walmart affiliate program details

China-based publishers
China eligibility not stated
Who can join
Not disclosed
Approval
Manual review
Audience minimum
None stated
Requirements
Medium bar
Network
impact.com
Promotion region
United States
Currency
USD
Payment terms
Paid via the Platform approximately 90 days after each calendar month for qualifying shipped sales; returns within the 60-day locking period are deducted.
Minimum payout
Not disclosed
Payout methods
Not disclosed
Model
Percentage

Each application reviewed; must be of majority age and not a Walmart employee; non-US-based sites or sites primarily serving non-US audiences are barred.

02Walmart commission rates & rules

1%–4% by category on monthly net sales, excluding returns, sales tax and shipping & handling.

03Promotion methods Walmart allows and bans

Allowed
✓ Website / Blog
Not allowed
✕ Brand keyword bidding✕ Spam✕ Incentivized promotion

04Walmart affiliate program FAQ

How much does Walmart Affiliate Program pay?
As of 2026-10-13, impact.com's official information states: commission of 1–4% (percentage). 1%–4% by category on monthly net sales, excluding returns, sales tax and shipping & handling.
How long is the Walmart Affiliate Program cookie window?
The cookie window is not disclosed.
What are the requirements to join Walmart Affiliate Program?
Requirement level: Medium bar; manual review. Each application reviewed; must be of majority age and not a Walmart employee; non-US-based sites or sites primarily serving non-US audiences are barred.
Which regions does Walmart Affiliate Program cover?
Promotion region: United States. China-based publishers: china eligibility not stated.
How does Walmart Affiliate Program pay affiliates?
Payment terms: Paid via the Platform approximately 90 days after each calendar month for qualifying shipped sales; returns within the 60-day locking period are deducted; minimum payout: not disclosed; payout methods: not disclosed.

05Change history

RSS
  1. 2026-10-13Added

06Sources

✓ Verified 2026-10-13

Everything on this page comes from the official pages below. Anything they don't state is marked “Not disclosed”.

  1. 1affiliates.walmart.com/faqs
  2. 2affiliates.walmart.com/page/benefits
  3. 3affiliates.walmart.com/terms
  4. 4affiliates.walmart.com
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