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SourcedEvery data point comes from the program's official pages and is date-stamped. Terms can change — always check the latest official terms.
JPJapanDirect brand programsE-commerceVerified 2026-10-14

Rakuten Affiliate (Japan)

Rakuten

Rakuten Group's official affiliate program in Japan, paying 2%–4% by product genre on Rakuten Ichiba and related stores, settled in Rakuten Cash.

As of 2026-10-14:Commission 2–4% · Percentage · Cookie 1 day · No requirements · Japan

01Rakuten affiliate program details

Pays on
All customers
Who can join
Individuals & companies
Approval
Instant approval
Audience minimum
None stated
Requirements
No requirements
Network
Direct brand programs
Promotion region
Japan(based on where the platform operates)
Currency
Not disclosed
Payment terms
Earnings are confirmed at the end of the following month and paid in Rakuten Cash on the 10th of the month after that, from JPY 1; after three consecutive months of JPY 3,001+ confirmed earnings, partners may apply (subject to review) for full bank-transfer payout on the 25th.
Minimum payout
1
Payout methods
Account credit / Bank transfer
Model
Percentage

Anyone with a Rakuten ID can start right away; earnings above JPY 3,001 per month require linking a Rakuten Card or Rakuten Bank account, and switching to bank transfer is subject to review.

02Rakuten commission rates & rules

ItemCommission
Rakuten Ichiba, Rakuten Books, Rakuten Kobo, Rakuten Bic, Rakuten Fashion, Rakuten 24 etc.By product genre; cap JPY 1,000 per item and JPY 3,000 per user per month2%–4%
Rakuten Travel (domestic stays, international flights etc.)Within 30 days of click1%
Rakuten Card new customerJPY 1,500 per new customer
Rakuten Mobile new customerJPY 7,000 per new customer

03Promotion methods Rakuten allows and bans

Allowed
Website / BlogSocial mediaYouTube
Not allowed
Self-referralsSpamLinks in emailsForced clicksFalse advertising

04Rakuten affiliate program FAQ

How much does Rakuten Affiliate (Japan) pay?
As of 2026-10-14, Rakuten's official information states: commission of 2–4% (percentage). 2%–4% by product genre on Rakuten Ichiba, Rakuten Books, Rakuten Fashion, Rakuten 24 etc.; capped at JPY 1,000 per item and JPY 3,000 per user per month. Rakuten Travel 1%; Rakuten Card, Rakuten Mobile and others pay fixed amounts per new customer.
How long is the Rakuten Affiliate (Japan) cookie window?
The official terms state 1 days.
What are the requirements to join Rakuten Affiliate (Japan)?
Requirement level: No requirements; instant approval; who can join: individuals & companies. Anyone with a Rakuten ID can start right away; earnings above JPY 3,001 per month require linking a Rakuten Card or Rakuten Bank account, and switching to bank transfer is subject to review.
Which regions does Rakuten Affiliate (Japan) cover?
Promotion region: Japan (based on where the platform operates).
How does Rakuten Affiliate (Japan) pay affiliates?
Payment terms: Earnings are confirmed at the end of the following month and paid in Rakuten Cash on the 10th of the month after that, from JPY 1; after three consecutive months of JPY 3,001+ confirmed earnings, partners may apply (subject to review) for full bank-transfer payout on the 25th; minimum payout: 1; payout methods: Account credit, Bank transfer.

05Change history

RSS
  1. 2026-10-14Added

06Sources

Verified 2026-10-14

Everything on this page comes from the official pages below. Anything they don't state is marked “Not disclosed”.

  1. 1affiliate.rakuten.co.jp/guideline/rule/
  2. 2affiliate.rakuten.co.jp/guides/rank/
  3. 3affiliate.rakuten.co.jp/guides/begin/
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